True / False Questions
1.The product life cycle concept is concerned with planning for product recycling to protect the environment.
2.The product life cycle describes the stages a really new product idea goes through from beginning to end.
3.The product life cycle is the four stages a new product idea goes through from beginning to end.
4.Market introduction, market growth, market maturity, and sales decline are the four stages of the product life cycle.
5.During the various stages of the product life cycle, the attitudes and needs of target customers do not change.
6.Sales and profits generally decrease continually throughout the product life cycle.
7.Sales and profits usually move together over time during the product life cycle.
8.In the market introduction stage, sales are low as a new idea is first introduced to a market.
9.The market introduction stage of the product life cycle is usually marked by losses, as money is being invested in the hope of future profits.
10.In the market growth stage of the product life cycle, firms usually earn smaller profits than they did in the market introduction stage because new competitors enter the market.
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