Find another company who is successfully executing a “Give One Get One” business model. Describe that company, its history, brand equity, and its financial status. 

MKTG 485 – Business-to-Business Marketing

 

Assignment 4 – Worth 20 points

 

 

Include your name, Class, and section at the top of the page. A professional paper is expected including, of course, proper grammar, spelling, and punctuation.  Please keep the length to no more than three pages.

 

Case:  One Laptop Per Child (attached)

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Answer the following:

 

  1. Why are Microsoft, Intel, and other leading for-profit companies interested in low-cost computers for the developing world? Please explain. (5 points)

 

  1. Do you agree with Negroponte’s decision to partner with Microsoft? Why? (5 points)

 

  1. Find another company who is successfully executing a “Give One Get One” business model. Describe that company, its history, brand equity, and its financial status.  Describe its strategies and marketing tactics with that “Give One Get One” philosophy.  Compare this to OLPC’s industry/product and discuss whether the concept can be successful. (10 points)

 

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