Explain the overall venture and any assumptions you made in preparing the Revenue estimate.


The purpose of this assignment is for students to initiate and complete a comprehensive financial plan. The ultimate result will be a set of pro forma financial statements including an Income Statement, Balance Sheet, and Cash Flow Statement. The student will develop requisite assumptions about the dollar values to be budgeted.

Assignment Steps

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Resources: Free research information on local demographics and psychographic trends provided by federal (e.g. census.gov) and state government publications can be extremely useful in determining the market size of a particular industry, and coupled with industry data and entrepreneurial judgment, they can be the basis of a realistic initial revenue forecast. An online and University Library search will be required to locate appropriate resources. The Small Business Administration is also a good source of information,  sba.gov

Analyze the revenue items based on information collected and determine the best estimated realistic values for these; revise as deemed necessary. Create a one year forecast using the Cash Flow Assumptions format.

Conduct an Internet search or use the example located in the textbook for this course.

Include a brief Executive Summary on a separate tab in your workbook.

Explain the overall venture and any assumptions you made in preparing the Revenue estimate.

Cite a minimum of one peer reviewed reference from the University Library.

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