Discussion on Features of Horizontal Product Differentiation

Need help with my writing homework on Features of Horizontal Product Differentiation. Write a 1750 word paper answering; Product differentiation can be defined as a marketing process of the firms within an industry, through which varieties in the products that the firms offer are introduced. Through the process of product differentiation, a particular firm distinguishes its product from that of other firms by intruding certain unique feature in its product. Another thing to be considered here is that product differentiation not only involves differentiating one’s one particular product from the products of the competitors, but also from ones’ own product ranges. If product differentiation by a firm for any particular type of product becomes successful, then it is said to give the firm a competitive advantage to a large extent over other firms. This happens for the reason that once product differentiation is introduced, buyers start to view the differentiated products as superior a unique than other products. Product differentiation can be visualized as a process which over times helps in improving the quality of commodities or services that any firm offers to its customers through innovations. Introduction of new goods in the market space with completely new features within it shows some kind of radical change which in turn lead to change in share of market as well as industry structure. (Hotelling, 1929)

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