DEFINE AUDIENCE.

1. News Release
The release must be of interest to the public and newsworthy.  It must be written in journalistic style (inverted pyramid) and contain the five Ws (who, what, where, when, and why) and how.
2. PSA (Public Service Announcement)
3. Speech (10 minutes)

Define audience
Follow public speaking guidelines

4. Pitch Letter (text)
Pitch letter is used to interest an editor or reporter in a possible story, interview, or event.  Pitches could be creative, straight, or provocative.
5. Letter to the Editor
6. Fact Sheet (text)
These compile the most relevant facts concerning the product, issue, organization, or candidate discussed in quick and easily accessible fashion.
7. Media Kit  (text)
Includes:

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News release
Biography (straight or narrative)
Backgrounder
Fact sheets, Q & As, Photos, etc.
Other material to be included

Resources for Completing Portfolio

Sample Fact Sheet:  http://www.feedingamerica.org/hunger-in-america/impact-of-hunger/child-hunger/child-hunger-fact-sheet.html
Sample Biography:  http://www.feedingamerica.org/our-response/about-us/leadership/national-leadership/bob-aiken.html
Sample Pitch Letter and Letter to the Editor Format attached

 
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