create a Positioning Statement and Motto  for one (1) of the following brands: Jeep Cherokee, Google, or Amazon.com.

In this assignment, you will create a Positioning Statement and Motto  for one (1) of the following brands: Jeep Cherokee, Google, or Amazon.com.
Select only one (1) brand. Use the information listed, as well as  your own research, to assess the brand by completing the provided  template. At the end of the template, be sure to develop what you  believe would be a new or better positioning statement and motto for the  brand.
Click here to download the required template.
Submit the completed template via the Assignment 1 submission link.
*Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).

option A-Jeep
Jeep Cherokee
General Brand Marketing
Reflected in the distinctive, fluid lines of an Jeep Cherokee is the brand’s long sporting tradition.
Every model is a finely-engineered balance of  style, performance, comfort and safety. As a result of the continuous  innovation in the use of light-weight materials and advanced engine  technologies, Jeep Cherokee cars are best-in-class in combining  operating efficiency with a level of performance and handling that all  add up to pure driving emotion.

option B-Amazon

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Amazon
Amazon’s Mission Statement
Amazon.com  has had a clear focus and a solitary mission since it began. Founder  Jeff Bezos has publicly referred to the Amazon.com mission statement as  the guiding force behind his leadership decisions many times in the  company’s 18-year history. It can be concluded that the success of  Amazon.com as the top Internet retailing company in the world is due at  least in part to their unwavering commitment to this mission and the  daily execution of it. The mission and vision of Amazon.com is…
“Our vision is to be earth’s most customer  centric company; to build a place where people can come to find and  discover anything they might want to buy online.”
Amazon’s 2001 Positioning Statement (when it almost exclusively sold books)
For  World Wide Web users who enjoy books, Amazon.com is a retail bookseller  that provides instant access to over 1.1 million books. Unlike  traditional book retailers, Amazon.com provides a combination of  extraordinary convenience, low prices, and comprehensive selection.
For World Wide Web users who enjoy books,  Amazon.com is a retail bookseller that provides instant access to over  1.1 million books. Unlike traditional book retailers, Amazon.com  provides a combination of extraordinary convenience, low prices, and  comprehensive selection.

Option C-Google
Google
Google’s Mission Statement
Google’s mission is to organize the world’s information and make it universally accessible and useful.
Google’s Motto
Don’t be evil. (http://www.google.com/about/)

 
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