Business Overview for New Planning Team Members 

Harley-Davidson: Business Overview for New Planning Team Members
Instructions for this assignment: Perform all of the elements listed below.
This assignment has you complete two parts of a strategic business  plan. To see how those parts fit into a full business plan, click here for a strategic business plan outline. I attached here AUO_BUS499_module2
Part I – Analysis of the External Environment
As part of the Strategic Business Plan, you have been asked to:

Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.
Analyze the dynamics of competition using Porter’s Five Forces Model  of Competition. Correctly assess the dynamics of competition.
Provide at least three statistics about the size of the motorcycle  industry such as revenue, growth rate, number of units sold by  manufacturer/country, etc.
Summarize the strategic issues firms in this industry face and identify their biggest threats.

This section should be titled “The Analysis of H-D’s External Environment.”
Part II – Internal Environment Analysis
Gather the financial information necessary to do a  complete ratio analysis and the Balance Score Card (BSC) key metrics  information.
If you were going to create a BSC, what would be the key metrics you would measure in each of the four BSC areas:

Save your time - order a paper!

Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines

Order Paper Now

Internal Business Process
Learning and Growth

Perform a ratio analysis using H-D’s five-year financial performance.  Interpret the meaning of the ratios and financial performance.
This section should be titled “The Analysis of H-D’s Current  Strategy: Two Views.” Be sure to include the ratio analysis. You may  also include other graphics to support your narrative.
Based on your analysis, you must decide which two competitors present the biggest competitive threat to H-D.
Perform a financial ratio analysis for the competitors after looking  at trends in financial performance over five years, and compare the  trends to industry averages.
Be sure you have a clear ranking of the industries’ competitors.
This section should be titled “Competitor Analysis.” Be sure to  include the financial ratio analysis. You may also include other  graphics to support your narrative.

This assignment should be 4 to 6 pages in length.

"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"