Analyze their Vision, Mission and Goals  in reference to the company’s competitive strategy, branding and messaging

Conduct a preliminary assessment on Ikea’s  website.
In your  6-7 page review:

Explain your initial impression of the organization based upon your initial review of their corporate website.
Analyze their Vision, Mission and Goals  in reference to the company’s competitive strategy, branding and messaging
Analyze the company’s strategic approach to globalization and their  approach to competition, sustainability, CSR, marketing, analysis  (external, internal, industry), and cross border issues
Examine the company’s financials included in their most recent  annual report and review the profit margin statement from the CEO. What  conclusions can you draw from their financial statements?
Evaluate the firm’s Corporate Ethics and Corporate Social  Responsibility Policy. What expectations are presented in the policy?  Explain the tangibility of the company’s policies
Include an organizational assessment using SWOT or Porter’s Five Forces
Explain the company’s capacity to be able to fulfill strategic missions while increasing profit margin
Include an Introduction and Summary statement in your review.

Your paper should be between 6-7 pages in length, in correct APA format (left justified) and use 4-5 outside sources.
Explanation of initial impression of corporate website  24
Analyze vision, mission and goals in reference to company’s competitive strategy, branding and messaging  36
Analyze  the company’s strategic approach to globalization and their approach to  competition, sustainability, CSR, marketing, analysis and cross border  issues  40    Draw conclusions from their financial statements  32
Evaluate expectations and tangibility of Corporate Ethics and Corporate Social Responsibility Policy  36
Organizational assessment using SWOT or Porter’s Five Forces is included  40    Explanation of the company’s capacity to be able to fulfill strategic missions while increasing profit margin is provided  32
Writing components: Organization, usage and mechanics, APA elements and style  60

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