AMBUSH MARKETING CASE STUDY.

Case Study:
Datamonitor. (2010, July). Ambush marketing case study: Successfully leveraging high-profile events to raise brand profile

Then, draft a two-page paper by addressing each of the following items:

In your own words, how would you describe “ambush marketing”? Include two examples with your description. 
What are the advantages and disadvantages (risks and consequences) of ambush marketing? 
What was Bavaria Beer hoping to achieve through its ambush marketing tactics?  Would you consider Bavaria Beer’s ambush marketing an unethical practice or simply a competitive strategy? Explain. 
Can ambush marketing be both intentional and unintentional? Explain. 
As a leader of an organization, would you allow the practice of ambush marketing? Explain.

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Be sure to demonstrate a clear analysis as you address each question. Use APA style to format your assignment

 
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