Evaluate sources of project risk, and develop strategies that would decrease the impact of these risks.

1. Explain the earned value measurement system and whether you believe that Franklin Electronics truly understands it.

2. Analyze the cost projections completed by Franklin Electronics. Reconstruct the cost projections toward the compilation of a realistic project budget. Include a theoretical discussion around the steps involved in the budget that you built.

3. Create a project management schedule that would be more effective than the one proposed in the case. Use scheduling techniques learned in this class to date. Include an assessment of why you selected this scheduling technique instead of others.

4. Evaluate sources of project risk, and develop strategies that would decrease the impact of these risks.

In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of two full pages in length (not counting the title and reference pages). You are required to use a minimum of three academic sources that are no more than 5 years old (one may be your textbook).

Perceptual mapping entails developing schematic representations that reflect how products or services compare to those of the competitors on dimensions most important to success in the industry” (David and David, 2017). The perceptual map based on price and quality as well as nutrition could be helpful to Hershey. This mapping technique can assist Hershey in identifying its position compared to the company’s competitors. A key element for the future success of Hershey is a strong marketing strategy and product positioning.

Production positioning is defined as the act of designing the image of the firm’s offering so that target customers understand and appreciate what the product stands for with its competitors (Kohli and Leuthesser, 1993). Hershey having an understanding of their price, quality, and nutritional position will allow the company to make better evaluations of product undertakings. Analyzing the map, you can see where Hershey compares to its competitors. The result of this map can also be used to increase the quality of the product.

References:

David, F. R. & David, F. R. (2017). Strategic management (16th ed.). Pearson.

Kohli, C. S., & Leuthesser, L. (1993). Product positioning: A comparison of perceptual mapping techniques. The Journal of Product and Brand Management, 2(4), 10.

Price/Quality

 
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Professor’s comment:  Valuable topic, now add your thesis statement phrased as should/should not: How should Walmart communicate a specific change(s) to make that change(s) more effective for specific stakeholders? 

 

Your position paper will emphasize application of concepts. You will research an organizational change scenario and recommend a plan of action using best-practices in strategic communications. Each student will write a 1,250-1,500 word, double-spaced, position paper analyzing a significant organizational change reported in the recent news.  The change may be in the near future or currently taking place.  Your scenario must be pre-approved by the instructor. Your paper is worth 20% of your final course grade.

Take a position:  What communications strategies should the organization adopt to make the change more effective, less disruptive and undertaken with less risk?  Your paper will include the following: 1) Explain the business scenario, including reason(s) for the change  2) Analyze the positive and negative aspects of the change—who benefits and who does not? 3) Conduct a stakeholder analysis.  4) Recommend communications objectives and strategies   5) Recommend specific actions that change leaders should take in communicating the change.  6)  Recommend metrics to evaluate the effectiveness of change messages.

You are encouraged to research a change scenario from your current organization or one for which you wish to work.

Cite at least 3 of our course readings in your analysis and 3 new references which you found on your own. Use APA format style.   For a refresher on APA style, see Purdue University Writing Lab (Links to an external site.).

My thesis statement: Walmart has been in the process of integrating its stores, digital operations and leadership. The company has taken various steps like bringing the U.S supply chain teams together and the finance team too. Integrating stores, digital operations and leadership is very important to offer customers a seamless experience.

Professor’s comment:  Valuable topic, now add your thesis statement phrased as should/should not: How should Walmart communicate a specific change(s) to make that change(s) more effective for specific stakeholders?

 
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· What would making energy and natural resources make or not make sense? What are some government policies that promote these ideas?

This is a discussion question and a written paper is not required.

The Cost of Natural Resources

The economies and populations of BOTH the developed and developing world are affected significantly when oil prices rise, or when the prices of any basis natural resource increases. We all can recall not that long ago when the price of gasoline was nearly $5 a gallon and how it cost us $100 to fill our cars. This most certainly affected the way we all lived.

Another aspect to consider with natural resources is how everything is all interconnected. Remember when we had the push for ethanol as a miracle fuel that was added to our gasoline to save the planet? Well, that caused a lot of farmers to switch from growing corn for food to growing corn for fuel, causing massive increases in food costs in the United States and all around the world. Now the food riots did not get that much attention in the media because it did not fit the political story of saving the planet, but a lot of people died because of this idea.

Consider the following facts and explain how a person could reach different conclusions about natural resources and how the costs of these resources, and our desire to exploit them, affect thins in the world? Provide specific examples and consider the following in your response:

 

· Despite all of the hype over the green economy and alternative fuel sources, much of it is just not efficient enough or cheap enough for the world to afford it. What motivation could there be for recommending that poor countries (or any country) use expensive technologies that are not that efficient when cheaper and better for the environment?

· Why would it make sense or not to drill for oil in the developing world when oil is easily available at home?

· What would making energy and natural resources make or not make sense? What are some government policies that promote these ideas?

· Nuclear energy happens to be the safest and most renewable form of mass-producing energy the world has thus far discovered. Yet, there has not been a reactor built in the United States in decades. Why?

 

 
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identify ethical issues that arise in domestic and global business environments using an understanding of ethical concepts and of legal and business principles

Purpose:  In this project, you will assess marketing from a business perspective.  Specifically, you will complete research and use the course material to discuss a product, brand or industry, discuss how the product is suited to marketing of a particular company.  You will also learn about the responsibilities of marketers in relation to ethics.

Outcomes met by completing this project:

1. identify ethical issues that arise in domestic and global business environments using an understanding of ethical concepts and of legal and business principles

How to Set Up the Paper

Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font.  The final product will be between 6-8 pages in length excluding the title page and reference page.  Write clearly and concisely.

Instructions:

The five “conceptions of a consumer” presents a framework for examining and organizing the purchase decision process of consumers. Thus, the framework presents an opportunity to examine the responsibility of the marketer to consider the ethical ramifications to its consumer base, i.e. Corporate Social Responsibility.  The following 5 conceptions are defined and explained in the Business Ethics Workshop, eBook, Chapter 12.

1. The wary consumer

2. The contracting consumer

3. The protected consumer

4. The renegade consumer

5. The capable consumer

Course Material and Research

This project requires you to do research on the Internet.  You are expected to use course material going beyond defining terms.  You are expected to explain the ‘why and how’ of a situation.  Avoid merely making statements but close the loop of the discussion by explaining how something happens or why something happens, which focuses on importance and impact.  In closing the loop, you will demonstrate the ability to think clearly and rationally showing an understanding of the logical connections between the course material and the question(s) being asked.  Using one or two in-text citations from the course material throughout the entire paper will not earn many points on the assignment.  The support must be relevant and applicable to the topic being discussed.  Points are not earned for mentioning a term or concept but by clearly and thoroughly explaining or discussing the question at hand.

Your Role

As consumers we can define our attitudes and acceptance or rejection of advertising based upon our perceptions and experience.  But as students of Business Management, we are called upon to examine the topic more in depth and from a corporate perspective.  Project 2 will address the following questions from the perspective of a business owner or chief marketing officer. 

 

Use this link: Project 2 Template to complete this project.

Review the Paper

Read the paper to ensure all required elements are present.

The following are specific requirements that you will follow.  Use the checklist to mark off that you have followed each specific requirement.

 

Checklist

Specific Project Requirements

 

Proofread your paper

 

Read and use the grading rubric while completing the memo to ensure all requirements are met that will lead to the highest possible grade.

 

Submit file in Assignment Folder as a PowerPoint Presentation.  No pdf files will be graded.

 

Third person writing is required.  Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).  If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.

 

Contractions are not used in business writing, so do not use them.

 

Paraphrase and do not use direct quotation marks.  Paraphrase means you do not use more than four consecutive words from a source document.  Instead put a passage from a source document into your own words and attribute the passage to the source document by using an in-text citation.

Changing words from a passage does not exclude the passage from being a direct quote.   If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.

Use in-text citations and provide a reference list that contains the reference associated with each in-text citation.

Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.

 

You are expected to use the weekly course materials to develop the analysis and support the reasoning.   See the module, Learn How to Support What You Write.  There should be a robust use of the course materials along with a thorough analysis.

The citations must contain the title of the eBook, the chapter title and year.  The case scenario facts are not cited but do not use more than four consecutive words when completing the project.  If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.

 

 
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