Professor’s comment:  Valuable topic, now add your thesis statement phrased as should/should not: How should Walmart communicate a specific change(s) to make that change(s) more effective for specific stakeholders? 

  Your position paper will emphasize application of concepts. You will research an organizational change scenario and recommend a plan of action using best-practices in strategic communications. Each student will write a 1,250-1,500 word, double-spaced, position paper analyzing a significant organizational change reported in the recent news.  The change may be in the near future […]

identify ethical issues that arise in domestic and global business environments using an understanding of ethical concepts and of legal and business principles

Purpose:  In this project, you will assess marketing from a business perspective.  Specifically, you will complete research and use the course material to discuss a product, brand or industry, discuss how the product is suited to marketing of a particular company.  You will also learn about the responsibilities of marketers in relation to ethics. Outcomes met […]