Describe the agency’s mission and vision statements.
An agency’s mission statement addresses the question of “What do we do?” In essence, the mission statement identifies how the agency will get to where it wants to be, that is, the mission statement defines the purpose and primary objectives related to customer needs and organizational values. An agency’s vision is different in that it […]
Describe two barriers that you might face in promoting your health services marketing plan and suggest two strategies for overcoming the barriers you identified.
Andre is a health care administrator for a public health agency in a densely populated urban area. His department just received funding to implement a new health services initiative for establishing prenatal care programs in low-income migrant rural communities. This program will allow individuals from these low-income migrant rural communities to come to the public […]
Describe two strategies you might take to best tailor the messages in your marketing plan to promote uptake within your target audience and explain why.
In what ways might health literacy affect an agency’s marketing plan to promote health care services or health care delivery? Before marketing a health care service or program, health care administrators must first consider the target audience that will most likely use the service or program. In identifying the target audience, the health care administrator […]
Identify two to three scholarly resources, in addition to this Module’s readings, that evaluate the impact of leadership behaviors in creating healthy work environments.
A walk through the Business section of any bookstore or a quick Internet search on the topic will reveal a seemingly endless supply of writings on leadership. Formal research literature is also teeming with volumes on the subject. However, your own observation and experiences may suggest these theories are not always so easily found in […]