Discuss the benefits and drawbacks of using database marketing.

This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation, and lifestyles. As an example, to better understand the wants and needs of patients and […]

Identify three ways that banks impact the economy. Include clear examples and well-defined reasons.

Appraise the relationship between a heightened regulatory environment and corporate governance. Instructions ABC Bank officials view compliance with regulations as a necessity for the very survival of their business. The leadership team at ABC also understands the impact that banks have on the aggregate economy, particularly the ramifications of mismanaged risks within banks. ABC’s leadership […]

Describe your knowledge about the topic and identify your attitudes, beliefs, values and any bias you may have about the issues associated with the topic. Is your understanding of the issues balanced; can you articulate both sides of the issues? (2-4 paragraphs)

Using the guidelines presented on pages 194-205 of your text go to the website Procon.org and using the guidelines below discuss the topic of Health Care as a Right or a Privilege.  This should be a 3-4 page paper and I will be looking for primary source citations. Please use standard margins and set line spacing at […]

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