Questions1 What is the role of the buying center at Trek? Who islikely to comprise the buying center in the decisionto select a new supplier at Trek?2 What selection criteria does Trek utilize when it selectsa new supplier or evaluates an existing supplier?3 How has Trek’s interest in the environmental impactof its business influenced its organizational buyingprocess?4 Provide an example of each of the three buying situtions-straight rebuy, modified rebuy, and new buat Trek.
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