Fair trade | Political Science homework help

 

Case Activity: A Plan for Fair Trade Mojo

Save your time - order a paper!

Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines

Order Paper Now

Fair Trade Mojo, a chain of coffee houses, conducted market research and found that college students would be an excellent audience for its product and services. The research emphasized one challenge: half of the students know what fair trade means, but nearly all (82 percent) agreed/strongly agreed that fair trade deserves their business. To this end, Fair Trade Mojo has contacted your public relations firm and asked you to develop a comprehensive plan that does two things: (1) creates brand awareness, including an understanding of what fair trade coffee is, among college students and (2) increases walk-in business at their local stores in college towns.

Using the eight-point planning outline described in the chapter, write a public relations program for Sunshine Cafe. You should consider a variety of communication tools, including campus events. No money has been allocated for advertising.

 
"Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!"