Discuss international business strategy: nokia on global market.

Your assignment is to prepare and submit a paper on international business strategy: nokia on global market. Smartphone manufacturers are competing with each other in terms of implementing new technologies, gaining access to a new market, advertising exposure and many others. Few Smartphone is doing legal battle with each other in terms of feature and application counterfeiting (for example Samsung paid a huge amount to Apple after losing the legal battle of counterfeiting of design and application of iPhone). Some companies are using the Android operating system for their Smartphone’s while others are focusing on windows phone. Market saturation is higher for phones not acquired with the contract. Fixed costs associated with smartphone market are high due to the requirement of investing in the latest technologies. Hence it can be concluded that market rivalry is high. Global Smartphone market condition can be explained in the following manner.

 

 
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