Does the strategy build on current competencies and foster horizontal relationships among brands? In other words, what can be leveraged or shared? What are the pros and cons of this strategy?

Assignment 2: LASA 1 Business Unit Analysis Directions: Create a Feasibility Study for Harley-Davidson using the following outline: Part I: Differentiation Strategies The analysis of current strategy and competitor analysis you conducted last module impressed the senior vice president. She now needs you to delve into the brands and analyze them by conducting a business […]

DIFFERENTIATE BETWEEN IDENTIFICATION AND DISCRIMINATION.

Across the United States and the world, people speak English with many different accents. How is it that we can understand what is being said whether one speaks with a Southern “drawl,” a New England “clip,” or a Western “twang?” Categorical perception may be one of the ways that our perceptual processes help us understand […]